Feels Like Home Campaign
Concept Positioning: Home is our solace, our strength, our safe haven. It’s a place where we can walk through the door … and everything is okay. Home is more than bricks and mortar. Home is moments and milestones and memories. Home is more than words, it's a feeling. At Allen Tate, we know that feeling. And we’ll help you find it, too. Feel at home with Allen Tate Realtors®.
Campaign Brand Board
I was tasked with developing the creative for this campaign. The objective was to create a modern look and feel while nodding to the classic Allen Tate brand. Once the initial creative was approved, I took the opportunity to apply it to projects and campaigns across the Marketing Department.
Social Media Graphics
A selection of social media graphics with various campaign messaging. These graphics were used and distributed to 2100+ agents.
Regional Applications
These are different examples of the campaign applied across the Allen Tate footprint through print, digital ads, and billboards
Experiential Design
A selection of canvases designed and installed in 71 offices across North and South Carolina
Feels Like Home Commercial
This is a 30 second commercial that aired on WBTV in the Charlotte, NC region. I conceptualized the commercial plan, acquired rights to music, gathered media and created + produced the commercial myself. I used a combination of Adobe Rush, Illustrator, and Premiere Pro.